The event takes place over three days, one day is reserved for Europe, another for the Americas and Asia, attended this meeting each thirty buyer, selected from over two hundred, who met with the Italian producers.
The formula is the following: every minute vintecinque "if a bell rings and every company is coming in, and this limited time each must submit their own reality in wine. The
Winett there is another peculiarity. Buyers are not going to the desk of the producers, but they are the wineries that go to the table of the buyer.
But what distinguishes this event?
Winett is based on four elements:
- a market analysis
- international demand for buyers with good growth potential and interested in expanding the portfolio of companies,
- study the expectations of buyers and
- analysis of offers from producers.
Winett chapter participants asked some questions to the event to understand what the world expects of Italian wine.
From Brazil who spoke to was Winett Luciano Furquim Vital Gourmet .
Winett - What kind of company you looking for?
Luciano : Companies with top quality wines, who is not yet known in Brazil, but with excellent results in guides for countries like Italy, UK and USA.
Winett - What is the situation of Italian wine in your country (Brazil)?
Luciano: In Brazil, the wine is interesting, but there is little culture, if you drink two liters of wine per year per person. But they are growing the market and also the quality, and if yesterday was paid two dollars a bottle now pays 3. In Brazil today 60 per cent of imported Italian wines and Prosecco is Lambrusco, easy to approach, and Italy is the fourth largest vendor in the market, after Chile, Argentina and Portugal.
But things are changing and there are good prospects for growth.
Author: Micheline Bavutti
Contact: italiain1bicchiere@hotmail.com
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